LORIENNE — Luxury Resort Brand Identity

Brand Identity

LORIENNE

A luxury resort brand identity inspired by the timeless elegance and natural beauty of Lake Como, Italy.

Client

LORIENNE Resort

Year

2025

Role

Brand Identity, Art Direction

The Challenge

LORIENNE is a luxury resort brand identity inspired by the timeless elegance and natural beauty of Lake Como, Italy.

The visual system combines refined minimalism, architectural details, deep evergreen tones, soft neutral colors, and calm editorial typography to create an atmosphere of quiet luxury and sophisticated comfort.

The project includes logo design, icon development, color palette, typography system, brand pattern, stationery, guest welcome materials, room essentials, signage, environmental graphics, website direction, and social media applications — every touchpoint designed to deliver a consistent and memorable hospitality experience, from the first digital interaction to the guest's arrival and stay.

LORIENNE brand identity LORIENNE brand pattern LORIENNE color palette LORIENNE typography system LORIENNE icon development LORIENNE stationery LORIENNE stationery details LORIENNE welcome materials LORIENNE room essentials LORIENNE signage LORIENNE environmental graphics LORIENNE guest experience LORIENNE brand applications LORIENNE website direction LORIENNE digital experience LORIENNE social media LORIENNE social media applications LORIENNE campaign visuals LORIENNE brand campaign