RAWASY Real Estate
Brand Identity
A complete Arabic brand identity for an Abu Dhabi real-estate company — anchored mountain symbolism, deep corporate navy, and muted sand gold, delivered as a 43-page brand book.
View ProjectFull-Stack Graphic Designer
Crafting identities, editorial work, and digital experiences for brands with something to say.
Brand Identity
A complete Arabic brand identity for an Abu Dhabi real-estate company — anchored mountain symbolism, deep corporate navy, and muted sand gold, delivered as a 43-page brand book.
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Brand Identity
A luxury resort brand identity inspired by the timeless elegance of Lake Como — refined minimalism, deep evergreen tones, and calm editorial typography.
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Brochure / Print
A polished company profile — disciplined layout, clear hierarchy, and a professional tone that introduces the business with confidence.
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Brand Identity
A playful yet trustworthy brand identity for a pediatric dental clinic — a smiling-tooth mascot in cerulean and golden orange, playful mint interiors, and a 14-page brand presentation.
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Brochure / Print
A comprehensive catalog design — layout craft meets visual storytelling across curated pages and deliberate typography.
View ProjectSouhail Laalami is a full-stack graphic designer based in Abu Dhabi, UAE. From Morocco to the Gulf, he has helped startups, hotels, agencies, and consumer brands find their visual voice.
His process blends strategy with intuition — every color, typeface, and layout choice is made to connect with the people who matter most: your audience.
Logos, typography systems, color palettes, and comprehensive guidelines.
Magazines, books, posters, packaging, and environmental graphics.
Websites, social campaigns, and digital product interfaces.